Hi, I’m Sunny Shen, based in China. I help Western SMEs Thrive with China!
China Business Consultant | Helping Western SMEs Work Effectively with Chinese Suppliers & Partners
On-the-Ground Visibility, Judgment & Problem-Solving | Bilingual (Mandarin/English)
Managing business relationships with Chinese suppliers & partners often means navigating different cultures, communication styles, and business systems. Without the right understanding and support, small frictions can easily turn into communication gaps, misaligned expectations, or even costly missteps.
Based in China with experience in international business since 2012, I help European and American SMEs working with Chinese suppliers and partners communicate effectively, resolve issues, and move forward with greater clarity and confidence.
Typical support includes:
1. Business Coordination Support:
Comprehensive on‑the‑ground support for business visits, executive travel, supplier meetings, negotiations, and market exploration. I help clients understand context, enhance visibility, and make better‑informed business decisions.
2. Situation Clarification & Issue Handling:
Helping clients understand what is actually happening on the ground in China, communicate with suppliers, verify situations, and identify suitable solutions when issues arise — reducing uncertainty and avoiding costly missteps.
3. Retainer-Based China-Side Support:
Ongoing support across different stages of projects and supplier relationships, helping clients maintain communication flow, strengthen relationships, and keep operations moving forward smoothly.
Who Is This For：
Western executives such as Founders, CEOs, COOs, or small business owners currently working with Chinese suppliers or business partners, and needing practical support in China to work more effectively and confidently.
What’s Next：
Please reach out via the email below with a brief description of your current situation so we can have a focused conversation and determine the right level of support for your case.
About Sunny Shen – China Business Consultant for Western SMEs working with Chinese Suppliers and Partners
As a native Mandarin Chinese speaker based in China with 14 years of international business experience, I help Western SMEs working with Chinese suppliers or business partners navigate operational challenges they face in cross-border business, including communication gaps, cultural differences, and operational constraints. This helps clients communicate clearly, resolve issues, and move forward with greater clarity and confidence.
Over the past decade, I’ve worked with colleagues and clients in 15 countries across Asia, Europe, and the Americas — including Austria, China, Finland, France, Germany, Iceland, Italy, Japan, Malaysia, the Netherlands, Pakistan, Singapore, Sweden, the U.S., and Uruguay — building lasting business relationships with clients across different countries.
If you need practical, on‑the‑ground support in China to bridge gaps and work better with your Chinese suppliers or business partners, feel free to reach out below via email — so we can have focused conversations and determine the right level of support to help you enhance visibility on the China side, resolve issues, and move forward more smoothly in your business relationships involving teams in China.
How I can support you in working effectively with suppliers & partners in China
Managing suppliers or business partners in China from a distance can be challenging, especially when language barriers, communication gaps, and operational realities stand on the way. I help you navigate these challenges on the ground in China, so you can communicate effectively, resolve issues efficiently, and move forward with more confidence and clarity.
While I typically work directly with Western SMEs across different countries, I have a professional network in China that can tap into other tasks. For instance, I cooperate with the talented China-based Finnish creative director, photographer, filmmaker, and drone operator Tuomas Harjumaaskola, for high-quality imagery across Asia.
What Sunny’s customers say
” Sunny has been supporting our China Operations since 2017, coordinating with local authorities and suppliers to establish our subsidiaries in Dongguan and Yangzhou.
– Tomi Mannerheimo, COO at Nanocomp Oy.
” Sunny supported our business partnership discussions with potential business partners in China.
I recommend her services and professional skills in similar projects. “
– Janne Konttila, Vice President, Sales and Marketing, Onboard Weighing at Tamtron.
” Sunny did an excellent job helping me to resolve challenges I encountered in our business with one Chinese manufacturer in Jiangsu.
I can recommend her position as a consultant and local support for business relations with China. “
– Teo Pizzolante, Engineer at Braingasm Lab.
” Sunny supported us in presenting our company in local trade fairs and also in our trips inside China.
I believe she would be well-suited for similar tasks supporting your business with China. “
– Jan-Erik Westergård, Entrepreneur
Get in touch!
If you need practical support in China to work more effectively with your Chinese suppliers & partners, get in touch via below contact info to see if it’s a good fit.
Sunny Shen
Based in China, helping Western SMEs Work Effectively with Chinese Suppliers & Partners
Email: [email protected]
LinkedIn: Sunnyshenjuan
Photo Gallery of Sunny Shen — Your China Business Partner | Helping Western SMEs Work Effectively with Chinese Suppliers & Business Partners
If you plan to contact me, you might be curious about who you’ll be speaking with. Here are some photos of me to put a face to the name. However, I suggest we start our conversations via email and see if it’s a good fit. I look forward to speaking with you soon!
