Hi, I’m Sunny Shen, based in China. I help Western SMEs Thrive with China!
China Business Consultant | On-the-ground Visibility, Judgment & Problem-Solving for Western SMEs Working with Chinese Suppliers & Partners | Bilingual (Mandarin Chinese/English)
In China-related supplier and partner relationships, the main challenge for many Western SMEs is not in cultures, but in limited visibility on the ground in China, communication style differences, plus the geographical distance, time zone differences, and operational constraints, all have made it even more challenging.
Without the right context, small issues can quickly escalate into bigger misalignment, delays, and even missed business opportunities.
As a native Mandarin Chinese speaker based in China, I help Western SMEs working with Chinese suppliers and business partners communicate more effectively, resolve issues more efficiently, and move forward with greater clarity and confidence.
Typical support includes:
1. On-the-ground Executive Business Support:
Comprehensive support in China for executive business visits to China, including factory visits and partner meetings. Focus on real-time context understanding, situational judgment, and decision support during key interactions.
2. China-Side Situation Clarification & Problem Resolution:
Clarifying unclear or conflicting situations in China-side operations, identifying root causes of breakdowns, and supporting practical resolution paths. The goal is to restore clarity, reduce uncertainty, and avoid costly operational missteps.
3. China-Based Business Representation (Retainer):
Ongoing support across different stages of projects and supplier and partner relationships, helping clients maintain effective communication, strengthen business relationships, and keep projects moving forward smoothly on the China side.
Who This Is For：
Founders, CEOs, COOs, procurement managers, and small business owners who work with Chinese suppliers or business partners and want to manage China-based business relationships more confidently and efficiently — even when operating from another country.
Next Step：
Please reach out via the email below with a brief description of your current situation so we can have a focused conversation and determine the right level of support.
About Sunny Shen – China-Based Business Advisor for Western SMEs working with Chinese Suppliers and Partners
As a native Mandarin Chinese speaker based in China with China-West business experience since 2012, I help Western SMEs working with Chinese suppliers and business partners communicate more effectively, resolve issues more efficiently, and move forward with greater clarity and confidence.
Over the past decade, I’ve worked with colleagues and clients in 15 countries across Asia, Europe, and the Americas — including Austria, China, Finland, France, Germany, Iceland, Italy, Japan, Malaysia, the Netherlands, Pakistan, Singapore, Sweden, US, and Uruguay — building lasting business relationships with clients across different countries.
If you need practical, on‑the‑ground support in China to work better with your Chinese suppliers and business partners, feel free to reach out below via email — so we can have focused conversations and determine the right level of support to help you enhance visibility on the China side, mitigate operational risks, and make better informed decisions in your projects and business relationships iwith suppliers or business partners in China, regardless of your locations.
How I can help you work better with Chinese suppliers & business partners
Managing business relationships with suppliers or business partners in China from a distance can be a real challenge, especially when cultures, communication styles, and operational costs stand on the way. I help you navigate these challenges directly from China, so you can move forward with greater clarity and confidence.
While I typically work directly with Western SMEs across different countries, I have a professional network in China that can tap into other tasks. For instance, I cooperate with the talented China-based Finnish creative director, photographer, filmmaker, and drone operator Tuomas Harjumaaskola, for high-quality imagery across Asia.
What Sunny’s customers say
” Sunny has been supporting our China Operations since 2017, coordinating with local authorities and suppliers to establish our subsidiaries in Dongguan and Yangzhou.
– Tomi Mannerheimo, COO at Nanocomp Oy.
” Sunny supported our business partnership discussions with potential business partners in China.
I recommend her services and professional skills in similar projects. “
– Janne Konttila, Vice President, Sales and Marketing, Onboard Weighing at Tamtron.
” Sunny did an excellent job helping me to resolve challenges I encountered in our business with one Chinese manufacturer in Jiangsu.
I can recommend her position as a consultant and local support for business relations with China. “
– Teo Pizzolante, Engineer at Braingasm Lab.
” Sunny supported us in presenting our company in local trade fairs and also in our trips inside China.
I believe she would be well-suited for similar tasks supporting your business with China. “
– Jan-Erik Westergård, Entrepreneur
Get in touch!
If you need on-the-ground support in China to work better with your Chinese suppliers & partners, let’s get in touch via the below contact info and see if it’s a good fit.
Sunny Shen
China Business Consultant
Email: [email protected]
LinkedIn: Sunnyshenjuan
Photo Gallery of Sunny Shen — Your China Business Partner | Helping Western SMEs Work Effectively with Chinese Suppliers & Business Partners
If you plan to contact me, you might be curious about who you’ll be speaking with. Here are some photos of me to put a face to the name. However, I suggest we start our conversations via email and see if it’s a good fit. I look forward to speaking with you soon!
