Mobile/WhatsApp: +86-133-0510-5275 Email:sunny@chinabusinesspartner.biz
Doing business with Chinese suppliers or partners requires more than finding a supplier. Success depends on understanding how cultural expectations, communication styles, and business practices differ from the West.
With 10+ years of experience in cross-cultural business, I help Western executives, entrepreneurs, and small business owners navigate & resolve these differences with confidence.
My consulting and advisory service provides tailored strategies to reduce risks, improve efficiency, and build stronger relationships.
What’s included:
— Cultural & Business Advisory: Practical insight and advice into how Chinese business culture works — so you know what to expect and how to respond.
— On-the-Ground Support: Assistance with factory visits, supplier meetings, and negotiations, ensuring clarity and alignment. Guidance on supplier selection and relationship-building.
— Risk Reduction: Spotting red flags and potential challenges early and helping you avoid costly misunderstandings.
This service is ideal if you need local insight to make smarter business decisions, avoid communication pitfalls, and ensure smoother collaboration with Chinese partners.
My team enhances your company’s image and shares your stories with your audience through excellent corporate photography and videos, including annual reports, factories, portraits, exhibitions, and events.
Our experienced and professional corporate photography team serves customers globally and within China.
In China, miscommunication is one of the biggest causes of delays, mistakes, and frustration in cross-cultural collaborations. Direct translation isn’t enough — you need someone who understands the context, the nuances, and the unspoken cultural meaning.
As a native Chinese fluent in English, I don’t just translate words — I bridge communication styles and expectations, so both sides truly understand each other.
What’s included:
— Interpretation Services: Real-time English–Chinese interpretation for meetings, business negotiations, trade fairs and factory visits.
— Document Translation: Business-critical emails, contracts, reports, and technical documents translated accurately and clearly.
— Cross-Cultural Communication Support: Guidance on tone, phrasing, and communication strategies to prevent misunderstandings.
— Business negotiation Support: Helping you convey your expectations clearly while also understanding the supplier’s perspective.
This service is ideal if you want to bridge cultural gaps, avoid costly miscommunication and ensure smoother, more productive interactions with Chinese suppliers or partners.
Finding the right supplier is just the beginning. Managing sourcing, ensuring quality, and maintaining supplier relationships can be challenging without local support.
I help Western companies manage every step of the process — from identifying reliable suppliers to overseeing production and resolving issues — saving you time, money, and stress.
What’s included:
— Supplier Sourcing: Supporting you in discovering and engaging with potential suppliers that meet your specific requirements at leading online platforms and trade fairs
— Factory Audits & Visits: Visiting factories to verify supplier capabilities, compliance, and reliability.
— Quality Control: Monitoring and follow-up at key production stages to prevent quality issues before they become costly.
— Supplier Relationship Management: Supporting in supplier relationship management to cultivate strong partnerships and address issues that may hinder collaborations
— Business Representation in China: Acting as your trusted local contact point in-country to safeguard your interests and help you to handle ongoing communication, problem-solving, and performance tracking.
— Project Management: Whether it’s a sourcing initiative or a new supplier rollout, I help you coordinate your projects from start to finish — so nothing falls through the cracks.
This service is ideal if you need boots-on-the-ground support to find and manage suppliers, protect your supply chain, and ensure quality and timelines are met.
Hi, I’m Sunny Shen, a bilingual China business consultant and English-Chinese interpreter with over 10 years of hands-on experience helping Western companies work effectively with Chinese suppliers and partners.
Presently Based in Yancheng, Jiangsu Province, East China. I’ve worked with colleagues and clients across Europe, the Americas, and Asia — providing one-stop China-related consulting, communication, and supply chain management support services to help Western companies work more effectively with Chinese suppliers and partners.
Since 2012, I’ve worked with colleagues and clients from 15 countries in Europe, the Americas, and Asia, including Austria, China, Finland, France, Germany, Iceland, Italy, Japan, Malaysia, the Netherlands, Pakistan, Singapore, Sweden, the United States, and Uruguay, reaching high customer satisfaction and building long-lasting business relationships.
I specialize in bridging the gap between China and the West by offering:
• Local insights
• Clear and culturally sensitive communication
• Practical, on-the-ground support tailored to your needs
What makes my service unique is not just my international business expertise & local insights — but the personal dedication I bring to every project. I focus on delivering clear communication, practical solutions, and long-term value.
Whether you’re just getting started with sourcing from China or have been doing business with your Chinese counterparts for years, I help you navigate China and its business landscape with more confidence and less friction.
If you’re looking for a grounded, culturally aware business consultant in China to guide you through China’s unique business environment and solve real problems, I’d be happy to support your journey.
Doing business with Chinese suppliers and partners often comes with hurdles: language barriers, cultural differences and communication breakdowns. I provide practical and tailored support to help you:
• Work efficiently with suppliers who truly get your needs
• Avoid miscommunications that cause delays or extra costs
• Spot red flags and resolve issues before they escalate
• Build partnerships grounded in respect and reliability
Whether you’re having language barriers with a manufacturer in China, need support in navigating local partnerships, or simply wanting your Communication flows more effectively, I am here to help.
While I typically work remotely or in-person helping my clients resolve China-related challenges, I have a business professional network in China that I can tap into for larger projects. For instance, I cooperate with the talented China-based Finnish creative director, photographer, filmmaker, and drone operator Tuomas Harjumaaskola, for high-quality imagery across Asia.
Ready to work better with your suppliers and partners in China? Get in touch with me to let me know your needs and see how we can support you in this.
If you plan to call me, you might be curious about who you’ll be speaking with. Here are some photos of me to put a face to the name. However, I suggest we schedule a meeting to let me know your needs and see if we have the right solutions. I look forward to speaking with you soon!
Copyright © Sunny Shen 2023-2025
Design and photography
Tuomas Harjumaaskola